POLITICS

Quebec Voters Weigh Political Promises and Slogans as Election Campaign Kicks Off

A new Synopsis poll shows a tight Quebec election race between the PQ and CAQ as party leaders launch platforms, address tariffs, and present campaign slogans.

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Polling Shows Narrowing Gap Between Top Parties

As campaign activity gets underway for Quebec’s October 5, 2026 election, a Synopsis Recherche poll for La Presse shows a tight contest at the top. Among decided respondents, Paul St-Pierre Plamondon’s Parti Québécois (PQ) leads with 28 per cent support, while Christine Fréchette’s Coalition Avenir Québec (CAQ) has risen seven points to 27 per cent. The Quebec Liberal Party (PLQ), led by Charles Milliard, sits at 20 per cent following a six-point drop. Éric Duhaime’s Conservative Party (PCQ) holds 14 per cent, and Ruba Ghazal’s Québec Solidaire (QS) stands at 10 per cent.

Synopsis partner Youri Rivest noted that half of the CAQ’s recent gains came directly from former Liberal supporters. Responding to the shift during a briefing in Sherbrooke, Milliard stated that voters moving to the CAQ were making a mistake, adding, “I’m going to make sure that doesn’t happen.” He emphasized that campaigns are just starting and outlined an economic strategy to lower exports to the United States by at least 15 per cent by strengthening ties within Canada, Europe, and Francophone regions. He also proposed reducing corporate tax rates for small and medium enterprises from 11.5 per cent to 9.5 per cent, funded by cutting state overintervention and eliminating the Fonds de développement économique.

CAQ Defends Record and Proposes Family Benefits

During a campaign stop in Rimouski, Fréchette cited favorable poll numbers showing her as the preferred choice for premier at 26 per cent, compared to 23 per cent for St-Pierre Plamondon. In Disraeli, Fréchette addressed criticisms from opponents regarding economic management, hinting at plans to tighten criteria for business subsidies. She noted that as Minister of the Economy, she halted public funding for Northvolt and Lion Electric, though she declined to specify at what exact stage of review that decision was finalized. St-Pierre Plamondon had earlier accused her of misrepresenting her role in the collapse of the battery plant project.

For her party’s initial policy proposal, Fréchette announced plans to expand the Quebec Parental Insurance Plan (QPIP). The proposal includes extending paternity leave by two weeks, increasing flexibility for extended family members, and improving benefits during perinatal bereavement, stating the self-funding program would not require premium increases. The CAQ also introduced new regional candidates, announcing Marc Grandbois for Dubuc and François Cormier for Lac-Saint-Jean.

Voter Priorities, Grocery Bills, and Campaign Slogans

Voters across the province are weighing key policy platform commitments alongside party messaging. In Sherbrooke, Québec Solidaire candidate Ruba Ghazal presented measures targeting major grocery chains to curb food prices. The QS platform includes capping profit margins for large grocery chains at 15 per cent, banning dynamic pricing and fake discounts, and establishing a network of 15 public grocery stores.

Voters are also reacting to election signs popping up province-wide. The CAQ is campaigning on “Avançons” (“Let’s move forward”), while the PQ has selected “Le choix de la confiance” (“The choice of trust”). The Liberals are using “Rassembler. Réparer. Bâtir.” (“Unite. Repair. Build.”), QS offers “C’est possible” (“It’s possible”), and the PCQ presents “Oser pour vrai” (“Dare for real”). Communications strategist Martine St-Victor highlighted the QS and CAQ slogans as distinct, noting that institutional trust is a central challenge with under 60 per cent of Quebecers expressing trust in political institutions.

Survey results indicate healthcare remains the primary voter concern at 54 per cent, followed by inflation and cost of living at 41 per cent, and housing at 34 per cent. Concern over trade instability with the U.S. rose to 29 per cent, particularly among CAQ supporters. Meanwhile, support for Quebec independence remains steady, with 31 per cent in favor and 69 per cent opposed among those expressing an opinion. The Synopsis survey gathered responses from 1,009 Quebec adults between August 24 and 26, 2026.

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NATIONAL STORIES

Questions Raised Over Resignations and High-Level Appointment in Ottawa

Aaron Gunn questions Prime Minister Mark Carney over the appointment of Dominic Barton and the sudden resignation of Invest in Canada’s chief executive.

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Questions Over Federal Investment Leadership

An opposition shadow minister is calling for explanations regarding a sudden departure at the country’s investment agency alongside a controversial board appointment.

In an official letter addressed to Prime Minister Mark Carney, Aaron Gunn, Conservative Shadow Minister for Ethics and Accountable Government, pressed the federal government about the resignation of the Invest in Canada Chief Executive Officer. The departure occurred unannounced more than a year before the end of the term, coming shortly ahead of a major investment summit.

Concerns Surrounding Board Chair Appointment

The correspondence follows the naming of Dominic Barton as the new Chair of the Board for Invest in Canada. Gunn pointed to Barton’s former leadership at consulting firm McKinsey, noting past controversies including a $650 million settlement concerning advice given to Purdue Pharma regarding OxyContin sales, as well as work with Chinese state-owned enterprises.

Gunn also criticized Barton’s previous role leading the Liberal Advisory Council on Economic Growth, highlighting that McKinsey received $200 million in federal contracts between 2015 and 2023, with the Auditor General determining that 90 per cent were granted outside proper guidelines.

Inquiries Into Unexplained Departures

In addition to the departure at Invest in Canada, Gunn noted expectations that the head of the newly-created Defence Investment Agency will also resign. Comparing the timing to a professional hockey coach stepping down ten days prior to the Stanley Cup Finals, the shadow minister questioned whether political motivations were behind the vacancies.

“Did you push out the head of Invest in Canada to fill the job with a fellow Liberal insider?” Gunn wrote in the letter. “Why are favoured insiders still getting cushy appointments despite their record of failure and waste? What’s the real reason the heads of Canada’s investment agencies are resigning so suddenly?”

Gunn stated that Conservatives will push for answers to ensure the federal government remains accountable to working families and businesses.

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BC STORIES

Why MLA Donegal Wilson Is Leaving the B.C. Conservative Party

Boundary-Similkameen MLA Donegal Wilson resigns from the B.C. Conservatives to sit as an Independent, citing lost confidence in leader Kerry-Lynne Findlay.

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Caucus shrinks to 29 members following latest resignation

Boundary-Similkameen MLA Donegal Wilson has decided to break away from the B.C. Conservative Party and sit in the legislature as an Independent, citing a total breakdown of trust in party leader Kerry-Lynne Findlay.

Wilson’s departure marks the eighth time an MLA has exited the party within a single month, bringing total caucus departures to 15 since the 2024 general election. The Conservative caucus now retains 29 of the 44 members originally elected under its banner.

Frustration over party leadership and missed meetings

The decision came after weeks of unanswered requests for caucus discussions. Wilson recounted her disappointment when an official caucus gathering was called off, followed by an uncomfortable interaction at a substitute meeting held by MLAs in Surrey on Monday.

When leadership figures instructed attendees to go door-knocking on behalf of Findlay, Wilson declined to participate. “I couldn’t do that,” Wilson said in an interview with Black Press Media. “I couldn’t look British Columbians in the eye and ask them to vote for her.”

In a formal statement announcing her exit, Wilson noted that she gave the new leader a quarter-year trial period following Findlay’s election in May. “When Ms. Findlay became Leader, I promised myself I would keep an open mind and give her three months to show us how she intended to lead,” Wilson wrote. “Three months later, I have my answer. I never imagined things could go this wrong, this quickly.”

Concerns regarding staff turnover and police inquiry

Beyond elected members, the internal structure of the party has experienced substantial turnover. Key figures including party president Aisha Estey and executive director Angelo Isidorou have stepped down or been replaced. Wilson publicly criticized the new administrative hires, stating that Findlay selected individuals who expressed sympathy toward Alberta separatism.

“Experienced staff have been fired,” Wilson stated. “In their place, Ms. Findlay has made senior appointments that raise serious questions about her judgment.”

Wilson also voiced deep concern over claims that Findlay’s team attempted to entice sitting MLAs to resign their seats with job offers so Findlay, who lacks a seat in the legislature, could contest a byelection. Under Canada’s Criminal Code, offering rewards or benefits to secure an elected official’s resignation is illegal. Findlay has denied any unlawful conduct, but Delta South MLA Ian Paton confirmed that the RCMP scheduled an interview with him regarding the allegations.

Looking ahead from the crossbenches

Responding to the departure, the B.C. Conservative caucus communications team issued a standard statement: “The B.C. Conservative caucus remains focused on the work British Columbians elected us to do as the Official Opposition, holding the NDP government accountable and restoring prosperity for the people of this province.”

While former Conservative MLAs Paton and Kamloops Centre representative Peter Milobar are collaborating to create a new political entity, Wilson confirmed she will not join the governing NDP. She plans to monitor developments before making any further party commitments.

“I believe we’re aligned, but I’m not ready to just jump out of the frying pan into the fire,” Wilson said. “I will sit back and figure out what’s best for the people of Boundary-Similkameen.”

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BC STORIES

Why Neither Incumbency Nor Fresh Faces Alone Guarantee Effective Municipal Leadership

Ashley Bilodeau outlines how voters can evaluate incumbents and new candidates based on judgment and preparation ahead of the October municipal election.

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Evaluating Beyond Experience and Change

As the municipal election approaches in October, voters face recurring choices between retaining experienced incumbents or selecting first-time candidates promising fresh perspectives. However, municipal planning consultant Ashley Bilodeau emphasizes that neither four years in office nor a lack of prior council experience automatically guarantees competence or readiness.

Assessing the Record of Incumbents

For candidates seeking re-election, voters have access to a tangible record of past behavior. Evaluation of incumbents should center on how effectively they participated at the council table—such as their preparation for meetings, engagement with reports, ability to explain difficult votes, and contribution to constructive council operations. Experience is most valuable when elected officials understand the system well enough to improve it, account for their decisions clearly, and mentor new members without dismissing novel ideas.

Examining Newcomers and Preparation

While municipal councils benefit from renewal and diverse backgrounds, fresh perspectives alone do not constitute a plan. Strong first-time candidates demonstrate preparation prior to running by reviewing agendas, examining budgets, attending meetings, and understanding the scope of municipal authority. Conversely, voters are advised to exercise caution regarding candidates whose platforms stem primarily from frustration or who view complex administrative and financial realities as simple issues.

A Focus on Demonstrated Judgment

Relevant candidate experience can stem from outside local government, including business management, board service, professional work, or community volunteering. The central criteria for evaluating any candidate—whether a familiar name or a challenger—remains whether they display sound judgment, discipline, preparation, and a willingness to learn while serving the public.

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